Company presentation and SDaaS concept

SideBySide Ltd was founded in 2014. Founder Katja Kokkoniemi has already employed hundreds of women in Tanzania using a model she developed and implemented herself. The test pilot has been successfully completed and the business model has been validated for the first model products. The products have been sold to municipalities, schools and companies as business gifts and for resale in Finland.

SideBySide’s business model is to export entrepreneurship education to different African countries and to bring crafts and design from there to retailers. We offer all solutions on a turnkey basis. The buyer always has a say in the project, from product design to training content.

Through SideBySide, hired artisans produce handicraft products and grow high quality organic food for our retailers in different countries. They are paid a fair wage and guaranteed financial independence. They can also set up their own business later if they wish. We at SBS want to give these artisans access to the global market. At the same time, they can also support their families, provide education for their offspring and contribute to the well-being of their families, their communities and the country as a whole.

SideBySide makes it easy for our partner companies and the consumers who buy our products to do and support responsible business. SBS is an open network of partnerships based on ethical and ecological values.

Katja and her journey

Our business model was created over a three year period. It all started with Katja Kokkoniemi’s idea to build a better future and run a business on a mutually beneficial basis. Katja has established a cooperation network in Tanzania and created the background conditions necessary for SideBySide. Katja’s story, is the story of women who continiously inspire and charge other people. You can read the Katja’s story in the magazine Maailman Kuvalehti, where she tells how it got started – an article in Finnish. Later the Tanzanian project will be expanded to Namibia. Upon this, there will be a flow on to other African countries. According to Katja, the work is just started.


The Chapel Parish Lempäälä, YMCA (The Young Men’s Christian Association) of Lempäälä and a large number of Finnish companies and experts work as the main SideBySide partners. In addition to Kimbilio, the cooperation network in Tanzania also includes a Diocese in the city of Morogoro, a number of women’s centers in Arusha, Makumira and some travel companies.